When you become an affiliate marketer and begin to participate in affiliate programs, one of the most important strategic decisions that you must make is whether to have a narrow but deep focus, or whether to have a wider but much shallower focus. Let me explain what I mean by each of these strategies:

- Deep Strategy: This is the affiliate marketing strategy recommended by many Internet marketing gurus, and it is true that for the type of products that they are selling, this strategy can be very effective. The idea is to focus on a narrow and specific topic, but explore it to some considerable depth by creating a website about that topic. The idea is eventually to make your website one of the most authoritative on that topic, which has the benefit of hopefully generating massive word-of-mouth publicity, and of making your visitors trust your product recommendations. You should of course be aware that trust is hard to gain, but easy to lose - so you should therefore only recommend products that you have personally purchased yourself, and which you can honestly recommend in good faith. Of course the number of products which you can write detailed reviews of is quite limited, so this strategy tends to work best for higher ticket items, including products by the Internet Marketing Center, as well as many products available from ClickBank and MarketingRocket.

- Wide Strategy: The idea of this strategy is to explore a much broader range of topics and products, but of course do so to a lesser depth. For example, you could build a mall website, or create a website that catalogs books, or create a price comparison website for travel or hotels. Of course, the more products and services you link to, the less depth you will be able to explore them in - you\’re unlikely to be able to write reviews of all the hotels in France for example. It also important to bear in mind that you must be able to offer some value to users (it could be a new way of looking at or sharing information; it could be a catalog of products on a specific topic; it could be a comparison of different products, services or prices), but there must always be some fundamental reason to visit your site - you don\’t your website to be a dumping ground for a random unsorted collection of affiliate links.

There are advantages and disadvantages to both approaches. Choice of topic (\”topic\”) is absolutely crucial to the deep strategy - because you need something where products with good commissions are available, where people will interested in reading what you have to say, and where you won\’t soon lose interest. If pursuing the wide strategy, you should be looking to automate as much as possible - that means ways to create more content, ways to be more useful to your visitors, and ways to get more visitors to your site in the first place.

Finally, there is always the possibility of combining elements from both approaches. For example, if you create a wide niche website covering a broad range of products, you could allow your visitors to post product reviews to add depth to your content which you could not hope to do so yourself. Another idea is to create more than one website - you could for example create deep content-rich sites on those topics that interest you most, but also create fully automated websites on other subjects, and thus generate multiple streams of income.

By S. Tanna. First published at http://www.affiliatecavern.com/articles_wide_versus_deep.php

Discover more affiliate marketing ideas & reviews http://www.affiliatecavern.com/

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Can one really just, purchase an affiliate software solution, throw together a quick Affiliate offer and add a few banners hoping the offer will bring in prospective customers? Will it be possible to attain digital sales force of literally thousands of affiliates in just a few days?

Frankly speaking, affiliate program related activities are much more complex in practice.\r So the question remains, \”how does one start a profitable affiliate program?\”

BUILD A STABLE BASE:

We all know that it takes time, careful planning, execution and excellent management to create a successful program. And coupling these with affiliate marketing strategies can be highly effective and profitable.

There is no easy way to build a program quickly. You won\’t find any free short cuts. A successful program takes perseverance to build. So before striving for the flamboyance, keep your feet firmly grounded and clear up your strategic bases.

First, let\’s eliminate some of the myths surrounding affiliate promotion.

Your affiliate marketing channel will not be an overnight success, and affiliates will not often come knocking on your door asking to join your affiliate program! Contrary to popular belief, a profitable affiliate program does not look after itself. It is not an automated sales generator.

WHY ARE SOME PROGRAMS EXTREMELY SUCCESSFUL WHILE OTHERS STUMBLE AT THE FIRST HURDLE?

Well, you may be disappointed to find that there is no quick and easy trick guaranteed to create a successful affiliate program. The good news is that there are many tactics, that when used in combination, can give a program the boost it needs to reach its full potential over time.

We must recognize the fact that, an affiliate program is a long-term annuity that will out perform any other marketing channel, period. Remember, if you dedicate consistent time and effort to the planning and management of your program, you will secure a powerful and profitable sales channel for your business.

APPROACH:

First, you will need a clear plan of action as well as an understanding of the resources required, both in terms of time and money. An effective program needs commitment and dedication, not just for launch and the acquisition of affiliates, but also to keep and help your newly developed sales force to actually promote your offer effectively.

Also you will need a generous splash of knowledge and an ongoing commitment to work with your affiliate partners to ensure high quality; targeted visitors are referred to your site. Affiliate Marketing is not about generating \”cheap\” advertising but rather about developing profitable, strategic, long-term win-win relationships.

We will continue this discussion in the upcoming articles.

Peter has an extensive knowledge of Internet Marketing and loves to write about it. He amanges many campaigns on different levels as his articles states. The website he has develops is there to help anyone who needs it.

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If you want to get into Affiliate Marketing you will need to find a niche. And finding a niche can be a heavy burden. Before I give you some thoughts on finding your niche and what to consider, let\’s first define it.

A Niche Defined

A niche market is a market that is targeted not for the majority of the population, but for a subset of the population. Metaphorically speaking - it is one egg in your basket of many eggs. Now if you can find a niche market that isn\’t being met by a potential market, you can see a profit.

For the small person the niche market is ideal. Why? These ventures are not pursued aggressively by large business because of a lack of interest or a lack of awareness.

What\’s the key to the niche business? Grabbing a niche that is not already owned by an established company or person. Example of a niche: Small Business Market, Home Office Market, you get the idea-as you can realize from looking at these two examples - additional drilling down to a more targeted market is possible.

Finding a Niche

1. What are your interests? This is where a lot of soul searching will have to come into play - along with whether it is a passion. If it is not a passion, you may have a problem sustaining your interest. Your passion can be a hobby, an interest you pursue on your day off, or an extension of your 9 to 5 job. (Sometimes your hobby can be rather limited, thus, not giving you enough material to write about over a long period of time-that\’s why you need to research your topic)

2. Does, or can your interest, be easily meshed with different Affiliate Programs.

3. Research your niche: Is there a need that is not being met by the others that you will be competing with. You can do varied searches in Google, Yahoo and MSN to get the flavor of what is out there. Look over their websites, ads, etc. to get an idea of where you can position yourself.

Let me elaborate on point 3. I will begin by saying, you need to do research, but that does not mean copying what you find and using it to build your website. That is definitely not your own voice, but another. Yes, for those new to online marketing, the Internet is a big place, but copying without permission is stealing. You need to use your own voice. Nothing can be more aggravating, irritating and lawyer ridden then copying a website or content (where the author has not given you permission to copy).

Setting Up Your Affiliate Plan

Once you have found your niche, did your research and you know your niche has a ready-market; it\’s time to start setting up your Affiliate Plan to getting online.

Note: If you find no competition, that could be a good sign or a bad sign: 1) it could mean others have tried and failed to reach the proposed market; or 2) your would-be competitors haven\’t found the niche yet. Test market.

To conclude, before putting all your eggs in one basket, do your research before moving forward. It can save you a lot of time and money.

Vickie J Scanlon — Visit her site at:\r http://www.myaffiliateplace.biz for free tools, articles,\r ebooks, how to info, affiliate opportunities, travel and tech accessories,\r software and computers for the online business. Or check out her blog - My Affiliate Place Blog (http://myaffiliateplace.blogspot.com/) for weekly articles.

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Choosing a good affiliate program is an important step to start your affiliate business, especially if you\’re a newbie. Choosing a wrong program will ruin your business. Many of my students ask me, \”how to generate traffic and sales for my website?\” When I see their niche, it\’s always about \”money making\”. Oh gosh, that\’s the must-avoid niche for newbie.

Find affiliate programs that are free to join. There are hundreds of choices, so don\’t waste your money to join a paid affiliate program. Select an affiliate program that suited with your payment time. Different affiliate program have different schedule to pay commission checks.

Another thing to analyze is hit per sale ratio. Hit per sale ratio is the average number of hits takes to generate a sale. Find an affiliate program that has a high traffic ratio. Most newbie failed because they promote a product that has low sales from affiliate statistics.

Find out how long your affiliate cookie remains in the system. Make sure the program can track you as the person who refers those people. Search for a program that has a longer period of time. Most visitors don\’t buy the product at the first time.

Some affiliate programs also pay for impression and hits. This could be a benefit if the programs have low sales. Some of the programs also pay commissions for 2 tier. That means you will get commission for each sales from your affiliates you refer. So you will get double commissions.

Lastly, the most important thing that cannot be missed is how much the commission paid. You can find affiliate programs that give commissions up to 75% in clickbank. Don\’t waste your time to promote a program that only give you commissions lower than 50%.

Make sure you analyze the product before start to make a website and promoting it. These are only a few aspects that you need to analyze first.

Do you want to learn more about how I do it? I have just completed (yesterday) my brand new guide to affiliate marketing success, \’Internet Marketing Success\’.

Download it free (limited-time) here: Magic of Wealth

Ronald Kang is the owner of Magic of Wealth. He is an experienced internet marketer writer and has helping hundreds of people into internet marketing success. He has written a number of informative articles on the topic of affiliate marketing.

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Free Affiliate Programs are just about everywhere on the internet, so if you are strapped for cash, yet desperately want to start making money online, this is a great alternative for you.

These free affiliate programs offer you a way of making sales , via your own free affiliate website. It is extremely easy to get started, just find a program or product that you want to market and look for the link that says affiliate program, click on it and sign up. You will get your log in details in a few minutes in your inbox. From there you log in and you will see your sales page link as well as other free marketing materials that you can use such as:

\r
• Banners
• Graphics
• Email Letters
• Pay Per Click Ads
• Places To Advertise
• Text Ads

\r

Many of these affiliate programs offer you complete training as well. They know that when you become a successful affiliate and start making sales, they will benefit as well. A good affiliate program will offer you a lot of free marketing materials.

How will you get paid? This is an extremely important aspect of any program that you are thinking of marketing. Do they pay you after every sale, every 2 weeks or monthly? This is going to be a factor as well. Do you need to make money fast? If so, you will want to join a fast paying affiliate program.

What is the percentage that you receive as an affiliate? If the product that you are marketing costs $300 and you get 40% that is pretty good. But if the products sells for $100 or under, you will want to get at least 50% commissions from your efforts.

Should You Sell Expensive Or Low Cost Products? That one is completely up to you. Many affiliates have just as much success selling \”High Ticket Items\” than selling bargain basement ones. If the product or service is in demand, than the cost should be a non-factor. In my several years of experience, it is much easier to sell higher priced products and services, because you do not have to generate as many sales to make nice profits.

So,if you are seeking an easy way to make money online, I strongly recommend joining a free affiliate program today and taking action.

You can find free affiliate programs with in demand products and services to sell at Chris\’s affiliate marketing site.

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A lot of marketers and business people would agree to the saying that affiliate marketing is not simply the making of an affiliation or association with another vendor, sell the product, and earn money from that. Affiliate marketing fuses both intelligent techniques on how to better market a product and passion and drive to sell the product. These two elements may be difficult to attain at first, but persevering to learn and adapt these methods can actually make affiliate marketing essentially simple for you to do. To better facilitate this, the following strategies are being suggested:

- First thing that you need to do is to scout for products where you have knowledge about. It makes it easy for you to advertise and sell any product with which you are familiar with. In addition, it makes it easier for you to answer queries from scrutinizing potential buyers about the product you are selling.

- After finding the product that you have knowledge about, make sure that you believe in that product o much better if you are an actual user of the product. Again, when you try to sell a product, it is much simpler and easier to sell it because you are promoting and selling the product based on experience. Targeted clients who listen to your ads campaign will find it more believable because they can feel the sincerity from you as an actual user.

- Create a website that becomes a perfect avenue for your affiliate products to be displayed. Do not overdo your product with banner ads or anything of some sort because this basically pulls away potential clients from even visiting your site. Instead, what you can do with your site is to essentially put contents that visiting users may find useful and relevant to their daily needs.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

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The definition of a best affiliate site changes from one merchant to another and from one product to another. A web site related to automobile industry can be best for that merchant, who wants to sell engine oil for cars and trucks through online marketing. The visitors of automobile sites may be interested to buy the engine oil or they would like to know about what is new in that engine oil. Similarly selling school dresses and books is easier by displaying advertisements on education related web sites.

What to look in best affiliate sites?

Merchants find it very disturbing to find out best affiliates for advertising their products. They have to look after various factors before deciding whether a web site is worthy for them. We can discuss the factors separately.

Traffic: Merchants have to cross-check the traffic claims made by the publishers. They make high claims of traffic before entering into an agreement with the merchants. There is no trustworthy method to count the number of persons visiting a web site regularly and merchants have to use their own conscience in this matter.

Relevancy: Every web site is full with contents. The merchants have to go through the contents to check the relevancy of content with their product. For example content on telecommunication is best suited to sell latest mobile phone handsets. If the content is not relevant to the product then there is no chance to make a sale. Moreover, the content should be keyword rich and it should be updated regularly.

Design: The design of a web site is very important. It helps in increasing number of visitors. Only well designed web pages are capable of inspiring visitors to visit again and again. Merchants have to be careful while looking at the design.

Merchants can easily select publishers for advertising their products by judging their traffic, relevancy of content and design.

How to search for best affiliate sites?

Scanning various web pages on internet is the best method to search for a best affiliate site. Merchants can contact publishers through email or phone call to know more about their online marketing plans. You can post advertisement for best affiliate sites on forums. Explaining your affiliate marketing plans through press releases can also help you in searching for publishers. The trustworthy method to search for affiliates is joining a marketing network.

A network can help merchants in many ways. It judges the traffic, content and design before recommending a web site for advertisement. Merchants can join a marketing network free of cost. You can search for such networks on internet.

Advertising on best affiliate sites

Merchants pay commissions to publishers according to marketing programs. If you are with a network, then it is the duty of a network to maintain cordial relations between merchants and the publishers. It also cross-checks the claims made by publishers for commission.

Super affiliate hand book for new publishers and merchants is the title of my next article.

Arun Lakhera is a professional journalist and copy-writer. He shares new ideas on affiliate marketing through an online advertising network http://www.VHMnetwork.com.

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Is your Internet Marketing business suffering and your are not making any money as you wanted? Worst still, you are loosing money due to your recurring cost and expenses.

When I started my Internet Marketing business, there were so many things that I wanted to learn. I got excited about the money making opportunity and quickly jumped on the internet marketing band-wagon… to grab the opportunity to achieve financial freedom!! Well, at first, I bought many e-books and some were great but most just fall short of what was promised in their sales copy. Maybe it was me not getting it… or something else. The bottom line I didn\’t make any money… *sigh*

Then, I thought being mentored was a good idea to get me up to speed quicker… to make money online… and I contemplated full-fledged internet marketing make-money courses and mentorship programs which are priced usually in the range of more than $3000 to $30,000 by well-known internet marketer. You are promised an exclusive mentorship program with a 1-on-1 email support, complete with training kit, videos, audio training and a 500+ pages reference manual and a forum where you get your questions answered.

Have you bought into those programs? To tell you the truth, I ALMOST bought into one of these programs. I managed to WALK AWAY; my good friend stopped me just in time. Well, I am glad I didn\’t buy into the program. But, I know many who had… spending some $7,000 with a \”guru\” for a 6-month mentorship program… without the expected results. In sheer persistence, many kept trying and trying and the more they tried, they were loosing money fast from recurring expenses while their Internet Marketing business was suffering and not making the money they expected.

Are you one of them suffering in silence?

At first, you were excited after forking out the money (you used credit - ouch!), and, sincerely followed the program, but after 6 months, you realized that you were not making any progress and worst of all NOT MAKING ANY MONEY!! I am not saying that these programs DO NOT WORK and are SCAMS. What I am saying is that YOU CAN SPEND MUCH LESS… I MEAN MUCH MUCH LESS to get up to know all about making money in Internet Marketing and at the same time GET THE RESULTS THAT YOU WANT!!

If I were to tell you that, you CAN GET ALL OF THE ABOVE AND MORE by joining what I am about to tell you… would you be INTERESTED? Forget your current suffering internet marketing business and start anew?

So, I know you do not want to buy another product that CANNOT make you money, let alone a membership which is recurring in expenses. But, if you are seriously looking to make money online and fulfill your dreams… read on…

One day, while reading through some blogs, I chanced upon a blog promoting Wealthy Affiliate Internet Marketing University, and got excited because the blog author says that she was achieving her short term target of $300/day CONSISTENTLY. She attributed her online success to Wealthy Affiliate.

I contacted her… and we became email friends. And, that is when I started to research about Wealthy Affiliate. After much research, reading of testimonials and deliberation… I SIGNED UP for Wealthy Affiliate through her link.

Hey… why her link… well, it was just a matter of preference. IT WAS HER BLOG POST THAT FIRST INTRODUCED ME TO WEALTHY AFFILIATES!! And, I was indebted to her for \”introducing\” me to Wealthy Affiliate.

So, what\’s so great about Wealthy Affiliate Internet Marketing University?

There is too much to say here. Suffice to say that I have never been more excited about really making money and real success in my internet business.

Well, let me start. Wealthy Affiliate is a membership site that has a recurring cost of $29.99 per month, which equates to a about $360 a year product. I told you you can get the same internet marketing education at a MUCH MUCH LESS PRICE…

In a nutshell, some of the things offered at Wealthy Affiliate are:

* 8 week Action-Plan training tutorial for starters

* Free Web Hosting

* Free One on One Support with the founders Kyle and Carson

* Free Forum to post questions and problems - to me, this is priceless!

* Free Tutorials, Guides and Ebooks

* Free Video Vault - loaded

* A Complete Research Center (Free) with Several Different Keyword Tools

* Free Pre-Built Feeder Websites - Plug in your Clickbank ID and click Go. This Generates an Affiliate link directly to the Feeder Site

* Free Clickbank Search Tools

* Free Analytics Tools

* Free Per-Built Website Templates

* Free Site Builder - Site Rubix [NEW]

* And the List Goes On.

I am with Wealthy Affiliate for a few months now and still a member because I love it so much here. If they ever raise the price I am already in for a measly $29.99 a month. I have seen other membership sites charging 3 times that much.

Wealthy Affiliate - the ONE-STOP all you can learn, all you need to know and all the tools you might need for your success in affiliate internet marketing business online.

Thanks for reading my article.

Is your Internet Marketing business suffering and your are not making any money as you wanted? You don\’t have to search very far with Wealthy Affiliate. To learn more about Wealthy Affiliate, visit my website here.

Zoe-life is a specialist in internet marketing who loves to teach others and ultimately to help you make money online. Learn how YOU can make a full-time living as a successful internet marketer when you visit Success Full Time.

Don\’t forget to sign up for my FREE ebook by Brian Tracy!

Join or Learn More About Wealthy Affiliate

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There are few things more annoying than those moments when you\’ve put in a considerable amount of effort, sweat, mental anguish and pain in promoting an affiliate program product just to get cheated out of your hard-earned commission by of all things the affiliate program itself! Sure who doesn\’t know that there are and will always be wily marketers ready to pounce on your affiliate Id and swap it with theirs if you haven\’t disguised or cloaked it (and no this is not an article promoting affiliate cloaking software…all the ones I have ever bought never ever worked! If you truly want to mask your links for free go to tinyurl.com) But back to the problem on hand…getting conned by the affiliate program itself? OUCH! Now that\’s a low blow indeed!

So let\’s break it down and see how this can happen. Let me add here that just occasionally by the way, such scenarios are the results of a mistake, but more often than not it is done intentionally. The real kicker though is that those websites offering affiliate programs designed to enrich the merchant yet leave you, the affiliate, out in the cold are legally well within their rights; i.e., you can\’t go blabbing to the web police crying foul play and expect any retribution or justice so the onus is on you to sniff out those sneaky merchants.

Case Of The 7-Day Affiliate Cookie Versus The 15-Day Free Trial!

Huh? A 7-Day cookie yet the merchant is offering a 15-day free trial! Can you see what\’s wrong with this picture? But just in case you don\’t, let me clarify things by explaining what cookies are. Simply put, a cookie is a harmless piece of computer code or script that captures harmless information (such as identifying a computer through current and subsequent visits, websites visited and date of visit). This is of importance to you because this is how a merchant can tell that a particular customer who purchased from them was referred by you, thus ensuring you get your commission. The importance of cookies does not stop there.

There\’re cookies and there are cookies! Cookies are coded to expire after a set period of time. So if a merchant supplies you (the affiliate) with cookies programmed to expire after 120 days, this means that if one of your referrals makes a purchase anytime within those 120 days, you\’ll get credited for that sale and get paid your commission. Remember, it generally takes at least several instances of exposure to a product before a person is ready to buy! So the longer lasting the cookie, the better…at least from your point of view as an affiliate.

Right, so let\’s take a closer look at the merchant website that offered a 7-day cookie for its affiliate program yet at the same time offers its visitors a 15-day free trial period of the product. I\’m sure you\’ve caught on to the scam now…there\’s no way that you are going to get any commission because by the time the prospective buyer (who originated from your website through your affiliate link) is ready to purchase once their 15-day free trial is up, the cookie encoded with your affiliate link would have already expired!

So what can you do in such a case? If you really like the product and feel quite strongly about promoting it, you could contact the merchant and inform them that you\’d love to promote their product but you happened to notice that they also offered a co-existent 15-day free trial period. Politely point out to them that that 15-day free trial effectively nullifies any possibility of you being able to generate any commissions with a 7-day affiliate-link cookie in place. Then graciously ask if they could extend the cookie duration to a 30-day period which should at least make it possible for you to actually get awarded your rightful commissions.

Nine times out of ten the reply (if you get any at all) is going to be NO unless you are a heavy hitter with an impressive volume of traffic or an extensive subscriber list…and if you also have evidence to backup your claims of heavy-hitter stardom . If, however, you still get a negative response or no response at all then don\’t waste any more time and simply move on and forget all about promoting that program, unless you are a natural born altruist (a selfless person dedicated to help others at no personal gain).

The Multi-Pay Option Game

This is another sneaky way in which you can be duped out of your rightful commissions, although this is not as deadly effective as the free-trial-period scam. Okay let\’s consider a scenario in which you\’re promoting an affiliate product listed at Click Bank (probably the largest online directory listing of digital marketing products available for affiliate promotion). A scenario such as this would have you send visitors from your site to the merchant\’s website via a link encoded with your Click Bank affiliate Id (the click bank Id is part of the cookie encoded with your affiliate information enabling them to distinguish that it was indeed you who referred the purchaser.)

In an ideal situation, the prospect who you referred would then purchase the product and hey you just got commission! But what if the sneaky merchant gives that prospective buyer another payment option on their landing page, such as payment through PayPal? Your referral might decide hmmmm, lemme use the funds in my PayPal account instead…and just like that your commission is gone! As I pointed out earlier, this method does not cheat you out of your commissions as effectively as the free-trial one above, because in this case you have a 50/50 chance of getting your commission but in the other case you basically have none!

Savvy Affiliate Tips

Ba Kiwanuka is the webmaster of http://www.internetbusinessmart.com

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So you see, although making money from affiliate marketing programs is not easy, it is not also impossible. It only needs the right strategy. Employing the right strategy with the right attitude will guarantee success in affiliate marketing program. You should not be easily discouraged. Affiliate marketing programs only work for people who believe that they could overcome the challenges and succeed. This is the secret key to unlimited success and opportunities.

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