Affiliate Marketing - The Leach Method
Most affiliates have a few techniques that they know are successful and that they repeat on most of their promotions. This makes sense because it pays to stick with what you already know works. This iswhat you should do as an affiliate once you have found an affiliate marketing technique that works well for you. One particular affiliate marketing model that works very well despite your level of experience in marketing online is the leach method.
High Popularity
In order to be successful with the leach method, you must select a product that has a considerable level of popularity. You want to find a product that other affiliate marketers are already promoting. This way there will already be a decent level of prospects searching for the product or service. Why would you want a higher level of competition in promoting a product? Well, people will very seldom ever make a purchase on the first visit to a product sales page. Usually, they will perform a search for the product after they have discovered it and try to do a little research.
Google Adwords
This is where you come in. By launching an Adwords campaign that targets only the name of the product as a keyphrase in your campaign, you will catch only people looking for that product. Your ad is very important in this phase of the leach method, because it must attract your prospects. Your ad needs to either insight doubt in the product or indicate that there is a more beneficial purchase available. By this I mean ad headlines such as, "Don't Purchase SEO Elite Until You have Read this", or "$50 Bonus Package with Your Purchase of SEO Elite." These ad headlines both attract interest since the prospect wants to know more about the product and get the most bang for their buck.
The Review Page
Your landing page for your Adwords campaign should follow these guidelines. Firstoff, your review of the product should by third person meaning that it is not read as if you own the product and are selling it directly. Your goal here should be to inform the prospect about the features and selling points of the product without giving it too much hype; they will get enough of that on the sales page itself.
Next, you should attempt to make your review page look as if it were part of the product sales page itself. Most product vendors know that affiliates use their graphics on review pages and they do not mind, since it is contributing to sales. Never the less, make sure that this is ok with the vendor before you attempt it.
Additionally, if you have a software or script like Site Comments, use it. You want to let your visitors leave their comments on the review page. These are ultimately testimonials that you can use to help you promote the sale. People love to post their opinions and you can approve or reject the comments either to favor or oppose the product in question.
Stick to these guidelines and you should be successful in your affiliate marketing attempts. As a final thought, reviewing a similar product to the one that you are promoting can help you as well. You can use the leach method to grab prospects and then promote the other product as a better alternative.
Pro E Affiliate can save you money with numerous Free Tips and Tools. For more tips like this one or just some overall guidance, visit the Affiliate Marketing Tips section of the number one Affiliate Marketing Resource, http://www.proeaffiliate.com
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